The challenge is organized by the Contributors Breakfast Club, a Des Moines based group that has been raising money for Iowa charities for over 25 years. The primary beneficiary of the race proceeds is the Wildwood Hills Ranch. The remainder of the proceeds are committed to the CBC Foundation, a donor advised fund of the Community Foundation of Greater Des Moines, that provides annual giving to a number of Iowa charitable organizations (primarily those devoted to helping children and young people who are disadvantaged). Some of the other charitable organizations supported by the CBC Foundation are; Freedom for Youth Ministries, Youth Emergency Services Shelter, Fellowship for Christian Athletes and many more.